HOSPICE STARS SHINE IN NEW ITV YORKSHIRE AD CAMPAIGN
Volunteers, staff and families from Saint Michael’s Hospice are among the stars of a unique new TV advertising campaign launched on March 1 to celebrate the work of hospices across Yorkshire and the Humber.
The advert – the first of its kind for hospices in the region – has been produced collaboratively by eleven centres, including children’s and adult hospices, to raise awareness of the high standard of support offered and encouraging supporters to ‘Keep Your Hospice Shining Brightly.’
The stars of the campaign are the real-life nurses, physiotherapists, patients, fundraisers, volunteers, housekeepers, bereaved family members and therapy dogs; the everyday faces of hospice life and those who bring hospice care to thousands of people across the north, every day.
Saint Michael’s, the hospice care charity serving the Harrogate district, is represented in the advert by members of the local community including head of inpatient services Kathy Newbould, student Grace Withyman whose father was cared for at the hospice, and volunteer Ann Burrell, who, together with her therapy dog, Puzzle, are familiar faces at Saint Michael’s hospice.
Kathy Newbould, who has been part of the team at Saint Michael’s for more than 27 years, said: “Being a part of this campaign has been very exciting. It was an enjoyable day and a lovely way to meet people from the wider hospice community across the region.
“Throughout my time at Saint Michael’s, a highlight for me has been meeting and caring for people — getting to know patients as individuals, with their own lives and stories.
“Each day I see members of our team — whatever their role — treating people and their families with kindness, consideration and care. It truly is inspiring, and I consider it a privilege to have been part of it for 27 years.”
The campaign highlights the expert care, comfort and support provided by hospices completely free of charge to growing numbers of people in the region – and none of it would be possible without the support of their local communities.
Featured in the short film – which is screened in daytime slots on ITV Yorkshire throughout March – are team members from Ashgate Hospice, Bluebell Wood Children’s Hospice, Dove House Hospice, Herriot Hospice, Kirkwood Hospice, Martin House Children’s Hospice, Prince of Wales Hospice, Saint Michael’s Hospice, St Gemma’s Hospice, St Leonard’s Hospice and St Luke’s Hospice.
Kerry Jackson, Chief Executive of Leeds-based hospice St Gemma’s, explained: “Hospices touch the lives of thousands of people each year and we were keen to get this message out to a big audience.
“Working together with our fellow independent hospices from the region has enabled us to create a professional TV commercial and reach audiences we would individually struggle to reach.
“This is an opportunity to both connect with people who may not know about our work in their area and to highlight that hospices only exist thanks to the amazing support of people in their local communities.”
To find out more about the hospice movement across Yorkshire and how to give it your support visit www.supportyourlocalhospice.co.uk (website goes live 1 March 2019)